The Early Results at John G. Johnson Firearms Training
More Shooters. More Rounds. Less Cleanup. The Early Results at John G. Johnson Firearms Training
When John G. Johnson Firearms Training in Cape Coral, Florida upgraded its traditional range with Evolve Range Solutions, the goal wasn’t simply to replace an aging target system. The goal was to create a better shooting experience, and one that gave customers more reasons to visit, more reasons to shoot, and more reasons to come back.
The early results are showing exactly that.
Since installing five Evolve digital lanes, John G. Johnson Firearms Training has seen increased range traffic, additional memberships, higher ammunition usage per shooter, and even improvements in day-to-day range maintenance.
For an established range already known for firearms instruction and a strong local following, the upgrade is demonstrating what can happen when technology improves both the customer experience and range operations.
More Shooters Coming Through the Door
One of the most important measurements for any range investment is simple: Does it help bring people into the facility?
At John G. Johnson Firearms Training, the answer has been yes.
Since the Evolve installation, the range has seen an increase in shooters as customers come in to experience the new system. Instead of shooting at the same traditional paper target for an entire session, customers now have access to interactive targets, training drills, games, scoring, challenges, and other digital content.
That changes the experience.
A range visit becomes less repetitive and gives shooters something new to try each time they come back. For experienced shooters, it creates new challenges. For newer shooters, it can make range time more approachable and engaging.
Most importantly, the technology isn't replacing what John and his team already do well. It is giving them another tool to build on the training and customer experience they have already established.
More Ammunition Per Shooter
More shooters is one part of the equation. What happens once they are on the range matters just as much. John G. Johnson Firearms Training has also reported an increase in ammunition usage per shooter.
Interactive shooting naturally encourages customers to keep going. A shooter may start with a training drill, move into a scored challenge, try to improve a previous score, or compete against a friend.
Instead of simply firing a predetermined number of rounds at a static target, there is a reason to shoot that next magazine.
For a commercial range, that increased engagement can have a direct impact on ammunition sales and revenue per range visit, all while giving the customer more value from their time on the lane.
Turning Range Customers Into Members
The benefits aren't limited to individual range visits.
John G. Johnson Firearms Training has also seen additional memberships following the installation. That may be one of the most valuable long-term results.
Technology gives a range the ability to continually change the experience without continually changing the physical range. New targets, games, challenges and training content give members a reason to return and provide the range with something new to promote throughout the year.
Instead of asking customers to come back and shoot the same range, the goal becomes giving them something different to experience when they return.
An Unexpected Benefit: Cleaner Brass
Not every improvement shows up at the register.
One of the more interesting operational benefits John and his team have noticed is faster and cleaner brass cleanup.
Traditional range operations can leave employees sorting through a mixture of spent brass, shredded paper targets, cardboard backers and other debris that accumulates downrange.
The Evolve system significantly reduces the amount of disposable target and backer material entering that environment.
The result at John G. Johnson Firearms Training has been cleaner brass collection with less paper and debris mixed into the spent casings.
That means less sorting, easier cleanup and a cleaner overall range environment.
It may seem like a small detail, but anyone who operates a busy shooting range understands how quickly those small efficiencies add up.
Technology That Impacts More Than the Lane
When we installed the Evolve system at John G. Johnson Firearms Training, we knew the technology would change what shooters could do on the range.
What has been exciting is seeing how quickly those changes have started affecting other parts of the business.
More shooters. More memberships. More ammunition used per shooter. Less target waste. Faster brass cleanup. Those are tangible operational results.
Modernizing a shooting range isn't simply about putting something impressive on the firing line. The right technology should improve the customer experience while creating measurable benefits for the range itself.
John G. Johnson Firearms Training already had the instruction, reputation and customer service that brought shooters through its doors. Evolve simply gave the team another way to build on that foundation.
And the early results are showing what is possible.
Experience Evolve in Cape Coral
As part of the Evolve Affiliate Range Program, John G. Johnson Firearms Training welcomes range owners and industry professionals interested in seeing Evolve operate in a real-world commercial range environment.
Visit their Cape Coral facility to experience the system firsthand on a live firing line. See the games, try the training programs, experience the digital targets, and learn how Evolve can transform a traditional range while building on what already makes the business successful.
Can't make it to Cape Coral? We can also coordinate a virtual demonstration directly from their range, giving you an opportunity to see the system in action and ask questions from wherever you are.
Want to see what Evolve could do for your range?
Contact Evolve Range Solutions to schedule an in-person or virtual demonstration at our Ohio facility or through one of our Affiliate Range Program locations.
