What’s Next for Shooting Ranges in 2026: Trends, Tech, and Shifts to Watch

By Alex Hague, Founder & CEO of Evolve Range Solutions

A few years ago, the biggest question range owners asked was, “How many lanes can we fit?” Now, the smarter question is, “How do we keep those lanes full?”

From the floor of my own range, I’ve watched the industry shift — faster than most expected. Margins are tighter, customers want more for their money, and technology is rewriting what it means to run a real gun range. The ranges that survive won’t just sell trigger time; they’ll sell experiences, data, and connection.

As we head into 2026, this is the moment where the industry either adapts or plateaus. The good news? Change doesn’t mean losing what makes our community special. Change means evolving it in a strategic and meaningful way.

1. Technology Is Redefining the Range Experience

Traditional carriers have served the industry well, but the future is hybrid. People want to see where digital gun range systems meet real gun range experiences.

Range technology is shifting from hardware-only setups to software-driven engagement that enhances the shooter’s experience through data tracking, gamification, and live feedback.

We’re seeing people choose digital lanes 80% of the time over traditional ones — and they’re shooting 40% more ammo per session. That’s real ROI for range owners.

The move toward interactive, content-rich experiences mirrors what’s happening in other industries. Golf simulators, bowling alleys, and even fitness centers are proving that the right technology can increase engagement and revenue — without losing the authentic feel of the activity itself.

2. Smaller, Smarter, and More Profitable

Five years ago, building a range often meant massive square footage and high upfront costs. Today, more operators are leaning toward smaller satellite-style ranges that focus on high-efficiency designs, smart technology, and lower overhead.

You can design a range that’s half the size and still generate higher revenue. Technology lets you scale without the square footage.

Subscription-based systems like EV-R make this possible. Instead of six-figure equipment investments, range owners can now subscribe to technology that evolves, updates, and pays for itself through user engagement. This shift toward recurring revenue and long-term value is going to reshape the economics of range ownership in 2026 and beyond.

3. The New Training Gap: Less Lethal, More Prepared

Another major shift coming is the rise of less-lethal training environments. Airsoft, BB, and simulated munitions are opening doors for ranges to train law enforcement, schools, and civilians safely — all while expanding their audience.

You can get officers or students more trigger time, more situational awareness, and more reps — safely and cost-effectively.

This approach builds muscle memory and confidence without the safety risks or cost barriers that often limit training frequency. Expect to see more ranges offering hybrid models that blend live fire with simulated training zones.

4. The Customer Experience Is the Competitive Edge

With gun sales stabilizing post-pandemic, the next phase of growth won’t come from new shooters — it’ll come from better customer experiences.

That means ranges will need to become more than shooting destinations. They’ll need to become community hubs where people connect through events, training, and competition.

You can’t just build a range and hope people show up. You need to promote, engage, and evolve.

The most successful range owners are already adding things like interactive challenges, themed nights, and data-tracking leaderboards. The focus is no longer just about shooting — it’s about belonging.

5. Trends to Watch in 2026

Here are five industry trends every range owner should have on their radar next year:

• Rise of less-lethal and hybrid training systems — blending live fire and simulation.

• Growth of subscription-based range technology — lowering upfront costs and keeping systems current.

• Shift to smaller, more efficient builds — “smart square footage” over large footprints

• Data as a differentiator — shooters want measurable progress and instant feedback.

• Experience-first range design — customers are seeking entertainment, training, and community all in one place.

The Future Is Measured in Engagement

The shooting range industry has evolved from paper targets to automated carriers to digital projection. But the next wave of growth will be about how well ranges engage their customers, gather data, and create experiences that keep people coming back.

Technology is here to enhance tradition. It's here to make the experience safer, smarter, and more profitable for everyone.

In 2026, the ranges that win will be the ones that see technology not as a disruption but as a bridge between tradition and innovation.

About Alex Hague

Alex Hague is the Founder and CEO of Evolve Range Solutions, a company dedicated to helping range owners bridge the gap between tradition and innovation. With decades of hands-on experience operating one of the most successful indoor ranges in Ohio, Alex created the EV-R Digital Target System to help facilities increase engagement, safety, and profitability through smarter technology. He’s passionate about helping range owners modernize without losing the values that built the industry — safety, skill, and community. Connect with him on LinkedIn.

About Evolve Range Solutions

Evolve Range Solutions, based in Vandalia, Ohio, develops digital target systems that modernize firearm training and entertainment for ranges across the country. From custom installs to scalable retrofits, our EV-R technology combines data, engagement, and reliability to help ranges operate smarter.

Learn more at evolverangesolutions.com